Much has been said and written about the importance of rewards and recognition for building a highly motivated workforce. For designing good programs, it is important to consider factors such as industry, workforce profile, program objectives, and budgets. Given below are examples of employee rewards programs in organizations operating in different industries:
Manufacturing companies play an important role in the economy. Such organizations need to focus on productivity, quality and operating costs due to rapidly growing competition. Also, such companies need to comply with several regulations pertaining to health, safety and environment.
Hence the focus is to keep their workforce motivated, productive, healthy and safe while ensuring compliance to regulations.
Let us look at a few examples of employee rewards programs in such organizations.
Typical Workforce Profile: A large percentage of the workforce in a manufacturing company comprises of blue-collared employees. They include shop floor workers, production, maintenance, quality control and logistics staff. Hence, these organizations face the challenge of rewarding and recognizing a wide variety of such skilled professionals.
Given below are different aspects of the employee rewards policy framework that such organizations should adopt:
– Focus on Tangible Rewards: Tangible rewards, such as cash awards, performance bonuses, trophies, and gifts are preferable. Giving a financial reward as a token of appreciation for their hard work and dedication can motivate them further.
– Physical Certificates: Certificates and citations applauding the good work of the employees is a good way to keep them motivated. These should preferably be presented at a formal event to make them more impactful.
– Long Service Awards: Rewarding tenured employees is an effective way to boost their motivation and of others as well.
– Safety Awards: It is important for a manufacturing company to appreciate safety initiatives of employees to create safe work environment. Safety awards also reflect the commitment and concern of the organization towards its employees.
– Employee of the Year: Manufacturing organizations should recognize and reward employees from each department for their consistently high performance. In fact, these department-specific awards ensure maximum coverage within the organization.
– Formal Award Ceremonies: Receiving an award in presence of their co-workers and families can enhance their sense of pride and achievement. Hence, happy memories of such events keep the employees inspired for years.
Also read: Case Study of Employee Recognition at a Manufacturing Company
Technology companies have been driving digitization and automation. They deliver software products and platforms that make businesses more efficient and profitable. The employees of a technology company are generally working under high pressure to deliver projects with tight deadlines.
Hence, it is important for such organizations to create a reward and recognition program that keeps employees happy and motivated.
Let us look at a few examples of employee rewards programs in such organizations.
Typical Workforce Profile: The employees working in a technology company are generally highly qualified white-collared professionals. They include developers, analysts, project managers, and tech support executives, etc. These professionals are extremely tech-savvy and they like to stay connected all the time.
Given below are different aspects of the employee rewards policy framework that such organizations should adopt:
· Promote Innovation and Delivery Excellence: Reward programs in a technology company should focus on promoting innovation among the employees. They should also motivate employees to deliver projects within tight timelines and with the highest levels of quality.
· Create an Engaging Digital Platform: Building a program on an engaging digital platform can be beneficial for a technology company. Such programs are likely to be perceived to more interesting and motivating to the tech-savvy employees.
· Incorporate Peer-to-Peer Recognition: Peer-to-peer recognition has emerged as one of the most effective methods of employee recognition. Hence, this assures employees of the support of their co-workers and helps in building a deeper sense of belonging and engagement.
· Include Both Monetary and Non-monetary Awards: Rewards programs in a technology company should include both monetary and non-monetary awards. This ensures both financial benefit and emotional satisfaction to the employees.
· Adding Value to Employees: Adding value to the employees’ career through rewards is another option technology companies can consider. Hence, organizations may consider sponsored training programs or special assignments for employees as rewards. Such initiatives can enable them to develop new skills and advance in their careers.
Also read: Case Study of Employee Recognition at a Global Tech Company
A consumer-goods sales company needs to operate in a client-focused manner to ensure business success. It is extremely important for such organizations to stay updated about customer needs, market trends, and opportunities.
Such organizations focused on sales and marketing should design their employee rewards programs accordingly.
Let us look at a few examples of employee rewards programs in such organizations.
Typical Workforce Profile: A majority of the employees working for in consumer goods organizations work in the sales and marketing of various products or services. These include profiles like sales executives, sales managers, regional marketing heads, and so on. The professionals are qualified and experienced in field sales, interpersonal skills, customer relationship management and the use of various sales-related tools.
Given below are different aspects of the employee rewards policy framework that such organizations should adopt:
· Reward High Performance: Sales is a totally performance-driven profession that requires employees to be self-motivated and exceptionally committed. Hence it is extremely important for sales organizations to reward executives with the highest sales numbers to drive their motivation. These employee rewards programs based on performance can drive salespeople to achieve seemingly impossible targets.
· Organize Sales Contests: One way to enhance motivation of salespeople through healthy competition is to organize sales contests. Such contests should have challenging targets and attractive rewards to drive the employees to compete and achieve those targets.
· Offer Sales-based Incentives: Sales-based incentives is a traditional method for consumer goods companies to reward their high-performing employees. Such incentives can drive a high level of performance among salespeople.
· Give Cash Awards: Cash rewards work would well in a consumer good/sales company to motivate employees to perform better. Such rewards can make them feel truly valued for their contribution to business profitability. Organizations can also offer appreciation certificates and citations along with the cash awards.
· Organize Grand Award Ceremonies: Organizing grand award ceremonies can help increase the impact of the rewards manifold. Organizations should formally recognize the efforts and achievements of their star performers at a grand event, held quarterly or annually.
· Sponsor Trips and Vacations: Rewarding their salespersons with sponsored trips or vacations can make them feel truly valued.
Retail organizations act as the links between the manufacturing companies and their customers. They play an important role in providing the products and services to the customers in a convenient and efficient manner.
The employees of retail stores, shopping malls and restaurants need to engage with customers directly and ensure their satisfaction. Hence, rewarding them in the right manner is the key to maximizing the company’s success.
Let us look at a few examples of employee rewards programs in such organizations.
Typical Workforce Profile: The employees of a customer service/retail company are required to interact with customers regularly. Their roles include front desk staff, customer service executives, delivery persons, helpers, maintenance technicians, and other grey-collared employees. These skilled and semi-skilled employees form the front-line staff of the organization.
Given below are different aspects of the employee rewards policy framework that such organizations should adopt:
– Align with Customer Experience: Customer experience should be important criteria in a rewards program for customer-facing staff in retail. This will ensure such employees work hard to ensure the happiness and satisfaction of customers.
– Instant Recognition and Spot Awards: Instant recognition is effective for customer service organizations to appreciate good work of their employees. In fact, instant recognition can be a simple “thank you”, “well done” or “keep up the good work” message. Organizations can also provide spot rewards in the form of gift vouchers or cash prizes to boost employee motivation further.
– Employee of the Month: The employee of the month reward is a common practice in retail. It has been known to impact employee performance and engagement significantly. Such recognition gives employees a sense of pride and achievement and keeps them motivated to continue their good performance.
– Cash Awards: Cash awards hold value for grey-collared employees working in retail as their incomes are likely to be low. Hence, even small cash rewards can be perceived as lucrative and motivate such employees to perform better.
– Appliances and Gadgets as Rewards: Retail employees working feel happy to receive appliances or gadgets as rewards due to their functional and aspirational value.
– Paid Leaves or Time-Off from Work: Since retail and consumer service employees get limited leaves, additional leaves or time-offs can be effective rewards.
Also read: Case Study of Employee Recognition at a Retail Company
The various examples of employee rewards programs provide a generalized framework for organizations to design programs suited to their industry type and maximize the outcomes of such programs.
Obviously, individual organizations need to tweak these guidelines to match their business objectives and employee expectations.
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