Employee engagement is known to impact every aspect of business growth and profitability, especially the overall quality and productivity of the workforce. This is evident from the fact that organizations with a more engaged workforce tend to enjoy a higher success rate as compared to organizations where the workforce engagement level is relatively lower.

Such employees tend to stay loyal and dedicated to their organization even during a major crisis such as the one currently being faced by businesses due to the COVID-19 pandemic.

The key reasons that make employee engagement so deeply impactful are as follows:


1.     Creates a Sense of Self-Motivation

Highly engaged employees tend to feel motivated to contribute to business growth and success beyond their personal gains. Self-motivated employees are known to be more efficient and are likely to commit fewer errors during the execution of the various tasks assigned to them.

This improves the overall quality of their output besides enhancing employee productivity and efficiency, which can provide significant benefits for the business in the long run.


2.     Makes the Employees Feel Valued

When organizations focus on improving the engagement of their employees they send out a positive message that they truly care. By ensuring the involvement of the members of the workforce in key business decisions, business organization assures them that they are much more just a means to business profitability.

Hence employees feel a deep sense of ownership and that, in turn, inspires them to put in their best efforts to help the business achieve its objectives in a timely and efficient manner.


3.     Ensures Greater Employee Happiness and Satisfaction

It has been observed that employees with a higher level of engagement tend to feel a greater sense of happiness and satisfaction at their workplace. This ensures that the employees do not feel burdened by any task assigned to them and are forever eager to take up more challenging roles and responsibilities.

Being happier also makes it easier for employees to work harder and focus on delivering high-quality results, every single time.


4.     Strengthens their Bond of Trust with their Employers

When employees are highly engaged, their sense of trust in their employers and business leaders is strengthened further. They also feel assured about their professional growth and development within the organization. This helps in eliminating their stress and concern about their future and their job security; they can work wholeheartedly towards the goals assigned to them.

This, in turn, helps in driving productivity and quality through employee engagement for the organization.


5.     Reduces Employee Turnover Rate

One of the most significant ways in which employee engagement impacts quality and productivity, is by reducing the turnover rate. As the employees feel happy and satisfied with their work and workplace, they are less likely to seek other job options.

This minimizes any chances of disruption in business workflow and workforce efficiency so that the business productivity and quality remain consistent.

Most organizations find the task of maximizing employee engagement to be challenging. They are tasked with developing engagement methods and strategies that are tailored to match the unique needs and motivations of their individual employees.

In this context, keeping the following key points that impact employee engagement in mind can prove really beneficial:


1.     Organizational Work Culture

Work culture impacts engagement in more than one ways, which is why organizations need to focus on building a great culture that is inclusive and supportive. Such a work culture makes the employees feel valued and makes them more willing to be an integral part of business growth and success.


2.     Open Lines of Communication

Open and frank communication between the employees and the management helps to enhance engagement significantly. This requires the managers to make themselves easily accessible to all employees, including those opting to work from home. Such communication is the key to building trust and makes the employees feel that their views and opinions truly matter.


3.     Responsive Feedback Loop

Creating a responsive feedback loop assures that the employees are made aware of their strengths and shortcomings. It also provides employees with an opportunity to express their ideas, grievances, and even provide suggestions for improvements without feeling guilty or embarrassed.


4.     Effective Rewards System

Having an effective employee reward and recognition system in place provides organizations with a means to celebrate the achievements and contribution of the employees. It assures the employees that their efforts ARE recognized and hat their attitude, commitment, and excellence are valued.