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Case Study: Employee Recognition at a Retail Company

Case Study of Employee Recognition at a Retail Company based in the Middle East. The company leverages the HiFives platform to manage its program.

Executive Summary



Organization Profile

A well-known fashion retailer headquartered in the Middle East with 100+ stores and 1000+ employees.

Workforce Profile

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The company has 1000+ employees, including store associates, store managers, and professionals in marketing, merchandising, sourcing, and other functions.

Program Objectives

How to Build an Effective Business Case for Employee Recognition

The objective of the company’s employee rewards and recognition program is to create a culture of recognition

1. Opportunity for line managers to reward and recognize their team members

2. Opportunity for employees to recognize each other

3. Mix of monetary and non-monetary recognition

4. Mix of instant and planned recognition

Program Details

Building a Culture of Appreciation through Employee Recognition

The program incorporates monetary and non-monetary recognition initiated by managers and peers. 

The framework also includes instant and planned recognition.

Store Operations and Office/ Function recognition policies are distinct and tailored to their respective business objectives and workforce profiles.

Employee Rewards and Recognition Program at a Retail Company

Platform Access

Mobile Access to the HiFives Employee Rewards and Recognition Platform for a Retail Company

Employees can easily access the HiFives platform from desktop or mobile devices. 70% of employees access the platform on their mobile devices, with the majority in the Store Operations unit.

HiFives is an AI-powered employee rewards and recognition platform for enterprises.

They can reset their passwords to their official/ registered email addresses.

Program Branding

The HiFives platform includes the program’s branding, such as the logo, theme colors, e-certificates, and all email communications.

Recognition by Managers

Award Nomination by Managers of a Retail Company using the HiFives Platform

Function heads and store managers can use the platform to nominate their team members for instant, monthly, and quarterly awards.

Afterward, the respective HR business partners review and approve these nomination requests in consultation with the senior management.

Employees receive personalized e-certificates via email.

Additionally, employees receive reward points in their accounts. accounts

Recognition by Peers

Peer Recognition on the HiFives Platform for a Retail Company

Additionally, any employee can recognize another employee by selecting an appropriate e-card and personalizing it with a relevant message.

This form of informal recognition is non-monetary and does not require any approvals.

The recipient receives the e-card via email, with a copy sent to their reporting manager.

Employee Milestones

Birthday and Work Anniversary Celebrations on the HiFives Platform for a Retail Company

The HiFives platform automatically triggers birthday cards and work anniversary certificates for employees on their respective milestones.

Their immediate managers are also automatically notified via email.

Additionally, the work anniversary certificate comes with a specific number of reward points based on the employee’s years of service.

Reporting and Analytics on HiFives Platform for a Retail Company

Employee Wellness Rewards

Wellness App

Participating in various wellness-related challenges and activities can earn reward points in the company’s employee wellness app.

They can transfer these points from the wellness app to the HiFives platform.

Gamification

Leaderboard on HiFives Employee Rewards and Recognition Platform for a Retail Company

Employees earn reward points through various awards and workplace wellness activities.

The HiFives platform’s leaderboard displays the top award winners by reward points across various functions and store locations.

Social Visibility

User Dashboard of the HiFives Employee Rewards and Recognition Platform at a Retail Company

The HiFives platform automatically posts all awards, peer recognition, and employee milestones on the Wall of Fame, where other employees can view and like posts to congratulate the winners.

Redemption of Reward Points

Redemption of Reward Points on HiFives Platform for a Retail Company

Employees can also redeem their reward points for e-gift cards from 400 leading brands, including online shopping apps, retail stores, food-and-beverage services, and experiences.

They receive these e-gift cards over email.

Redemption Analytics of Reward Points on HiFives Platform for a Retail Company

Program Traction

Additionally, the HR team can monitor the program’s critical metrics through various reports and analytics dashboards and take the necessary action.

Reporting and Analytics on the HiFives Rewards and Recognition Platform for a Retail Company

The HR team reviews the program’s key metrics, such as the percentage of employees recognized, compares them across functions and store locations, and takes appropriate actions.

The HiFives team also benchmarks the company’s programs’ critical metrics against those of comparable companies.

Based on this benchmarking, the HR team takes suitable actions.

Program Impact

Determine What Systems Are Required

The company’s employee recognition program is delivering the following benefits:

1. A higher level of employee engagement

2. Building a culture of appreciation

3. Promoting organizational core values

Client Testimonial

The customer service is great and the HiFives platform is easy to use. 

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Lead author of this article is an HR Tech & AI Evangelist and the CEO & Co-Founder of HiFives, an AI-powered employee rewards and recognition platform for enterprises.