One of the priorities of most organizations today is to enhance employee engagement and motivation levels to attain the benefits of better productivity and greater retention. In this context, employee recognition has come to play a critical role especially since feeling appreciated for what they do at their workplace, is a basic human need. Understanding this simple fact has led organizations to focus on setting up employee recognition programs at their workplaces. When developed and implemented in the right manner, these programs can deliver great value for organizations and ensure consistent business growth.
Significance of employee recognition as an engagement tool
A number of organizations still operate on the belief that providing a good salary, some benefits, and occasional financial incentives is sufficient to build a dedicated and self-motivated workforce. However, the truth is that employees today prefer to work for organizations where their skills are valued and appreciated and their contribution towards business growth is acknowledged and rewarded. They want to be an integral part of the organization they work for, rather than being treated as resource hired for completing a certain set of tasks. By recognizing the good work and desirable behaviours of employees, organizations instil this sense of belonging deep in their psyche. This helps enhance the happiness and satisfaction levels of the employees and inspires them to perform better. Thus a well-designed and implemented recognition program can help to drive employee engagement quite effectively.
Impact of a good recognition program on engagement
Organizations today are becoming increasingly employee-centric and hence, are seeking greater involvement of their employees in business processes. However, ensuring the same is often not as easy as it may seem, especially if the employees do not feel emotionally connected or committed towards the organization. A good recognition program can help overcome this challenge in the following ways:
- Improves employee happiness and satisfaction levels
Proper and timely recognition of employees fills them with a sense of pride and happiness. They feel valued and respected for the performing tasks and responsibilities assigned to them. This improves their overall job satisfaction as well as their sense of belonging and commitment towards the organization. Recognition programs thus go a long way in enhancing employee motivation, by making them feel more secure with their current organization and work environment.
- Increases the overall retention rate
Most organizations today face the challenge of retaining their top talent for a longer period of time. Implementing a good recognition program can prove extremely beneficial in this context. As the employees feel valued and appreciated for their contribution towards business growth, they are least likely to seek employment options with other organizations leading to better retention rates. This helps in improving the organization’s brand value as an employer and also helps in attracting top talent in the future.
- Build a culture of self-improvement
A good recognition program can play a significant role in helping organizations build a culture of self-improvement. Recognizing the various efforts of individual employees deeply impacts the entire workforce and inspires them to improve their individual performance. As a result, there is an overall improvement in employee productivity and creates a culture of continuous self-improvement. The workforce is likely to show a greater willingness to learn new skills and enhance their competency levels as per the changing business needs.
- Boosts workforce morale
An employee recognition program is indicative of the fact that the employers are monitoring the work and efficiency of the employees. This helps to boost the morale of employees and inspires them to pay greater attention to their productivity and innovation. By offering appropriate recognition, organizations make the employees feel like a valuable asset which further enhances their trust in their employers. They might willingly take up tasks and responsibilities that they might find ordinarily challenging and beyond their current competence levels, helping the business grow at a much higher rate.
- Fills the employees with a sense of purpose
Rewarding and recognizing the employees can provide them with a sense of purpose and further strengthen their loyalty towards their organization by providing them with a better understanding of how their work impacts business growth. As the employees become aware of the fact that they along with their peers are working towards the fulfilment of those shared business objectives, it gives them more motivation to work harder and smarter. Most importantly, it helps in eliminating any doubts and uncertainties that employees might have about their position and responsibilities within the organization.
It is evident that building a business culture and work environment based on employee recognition can deeply impact employee engagement and productivity. This can, in turn, will boost the growth trajectory of the organization and give it a competitive edge.
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