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Impact of Digitization on Personal Touch in Employee Recognition

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Impact of Digitization on Personal Touch in Employee Recognition

Does the digitization of employee recognition programs take away the personal touch and diminish their value? The answer to this question is a resounding NO! 

People had similar concerns about the telephone, computers, the Internet, and so on. But as social beings, we have still managed to figure out how to interact socially in some form or the other.

What are the Benefits of Digitizing an Employee Recognition Program?

benefits of digitizing an employee recognition program

1. Timeliness: Timely recognition of employee achievements can easily happen through digital platforms. They can drastically reduce the manual processes of data collation, approvals, procurement, and distribution.

2. HR Productivity: Getting rid of manual tasks frees up the time for HR teams to devote time and energy to more value-added activities.

3. Digital savvy employees: With a high percentage of millennials in the workforce who use various digital platforms profusely, having a traditional process is just unthinkable.

While the benefits of digitization seem obvious, what about the flip side of it in terms of reduced employee touch?

How can Personal Touch be Maintained in Digital Employee Recognition Programs?

Based on the experience of organizations with such digital recognition programs, we have put together these thoughts:

1. HR can have more time to plan events

2. Instant notification to coworkers

3. Org-wide communication

4. Public on Social Media

How can personal touch be maintained in digital employee recognition programs?

1. HR can have more time to plan events

Clean Slate

With digitization, the HR Team now has more time to plan and execute in-person rewards and recognition events. 

These could be floor huddles, all-hands-meets, town halls, etc. Members of the management can recognize employees in the presence of a reasonably large gathering of employees.

2. Instant notification to coworkers


Also, digital platforms can send out communication over email to other employees and teams.

Even employees in other teams or other workplaces would be able to know it instantly as the recognition happens.

Coworkers might reach out to the recognized employees over email (phone or messenger) to congratulate them.

3. Org-wide communication

Wall of_ Fame

Additionally, a digital wall of fame can propagate the message across the entire organization. 

It can cut through all boundaries of geography, functions, and teams and reach everyone in the organization.

4. Public on Social Media


Certain organizations allow the recognition to be posted on social media such as Facebook, LinkedIn, and Twitter.

They can post the recognition through company social media handles or allow employees to share using their own.

Hence, the recognition can reach the friends and family of the recognized employees. So, it boosts their sense of achievement and pride further.


Overall, it does seem that digitization of the employee rewards and recognition program adds much more than what it takes away. There is no reason to believe that it would reduce the personal touch.

It can improve timeliness and communication vastly, creating a higher level of employee satisfaction as compared to traditional methods. It is almost like comparing an airplane with a bullock cart.

Given today’s digital-savvy way of life, geographically distributed workforces, and busy corporate schedules, a digital platform for employee rewards and recognition are must-have for most organizations. No second thoughts!

Sagar Chaudhuri

Lead author: Sagar Chaudhuri, the Co-Founder and CEO of HiFives. He is an HR Tech Evangelist with over 25 years of corporate and entrepreneurship experience. In the past, Sagar has worked with companies such as Genpact, Infosys, and ICICI Bank, in leadership roles. He has an engineering degree from IIT Kharagpur and an MBA from IIM Lucknow. Connect on LinkedIn

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HiFives is a global employee rewards, recognition and engagement SaaS platform that enables organizations to digitize, automate and transform their employee experience. It is used by 100+ large enterprises, small businesses and startups in manufacturing, retail, technology, financial services and media, across 25+ countries.