Whether the winner takes all phenomenon is fair or not is the question to be asked.
It seems only logical that the highest performing employees would end up getting the maximum recognition and rewards.
It is not just enough to design great employee rewards programs; knowing and overcoming the various challenges that hinder the efficient execution of such a program is the key to ensuring their long-term success and delivering the expected return on investment for the organization.
In the short run, it might make sense to build your own employee rewards and recognition tool especially if you have the available resources, but in the long run, it might not turn out to be such a wise investment.
Employee recognition needs to be timely and appropriate to drive higher performance and engagement levels.
Hence, organizations need to adopt a policy of more effective and spontaneous recognition system.