September 15, 2021 0 Comment

Employee Recognition – Shaping and Driving Core Corporate Values

Corporate values play a critical role in creating a positive work culture and ensuring long-term organizational success. One effective way of achieving this is to align the employee recognition system with the core values of the organization. So, bringing the two together can prove highly beneficial for the organization.

Understanding Significance of Corporate Values

The core values of an organization are the guiding principles towards attaining its mission and vision.  Hence, they help employees navigate through their work environment and achieve their goals. It is essentially the means to the end.

Core values help in setting the standards about various aspects of an organization including its brand, the type of talent it intends to attract and the rules of employee engagement in the workplace.

For most employees, corporate values also act as the reference point for the behaviors that can help them ensure their professional success in the organization. This is exactly why it becomes essential for organizations to clearly define and articulate them properly.

Lack of awareness of corporate values, their improper understanding or miscommunication can lead to workplace dysfunction. Hence, without proper definition of core values, it might be difficult to set the boundaries for acceptable behaviors. This makes it difficult for employees to avoid acting in ways that may prove potentially harmful for the organization.

Also, employees find it difficult to find meaning in their jobs and this, in turn, affects their level of satisfaction, engagement, and happiness. Disambiguated core values often make the employees feel disappointed and demotivated, leading to a significant loss of productivity and efficiency.

In fact, corporate values can help in orienting the employees towards the mission and vision of the organization and help them understand the best ways to fulfil the same.

How Employee Recognition can drive Corporate Values?

Organizations need to realize that their employee recognition practices go a long way in communicating and reinforcing their core values to members of their workforce. Hence, they should take steps to integrate their core values with their employee reward and recognition systems.

Here are a few ways in which the recognition program can help in driving corporate values:

How Employee Recognition can drive Corporate Values?

1. Sends out Clear Message about Expected Behaviors

Recognition sends across a clear message to the employees about what behavior the organization expects of them. When employees receive appreciation for their accomplishments, their co-workers get to understand which values that are noteworthy and preferred by the organization. This motivates them to imbibe these values and align their actions and behaviors in accordance with the same.

2. Creates Clear Definition of Core Values

Employee recognition can prove effective in clearly defining the core values of an organization for the employees. Hence, employees are able to actually see the qualities and behaviors that are in sync with the core values.

Hence, employees tend to repeat and emulate these values as the organization appreciates and recognizes for demonstrating those. So, it makes the work of the HR and the leadership of communicating the corporate values to the employees much simpler.

3. Helps Drive Individual Performance

Also, employee recognition acts as a means of providing personalized acknowledgement to the recipients. At the same time, it helps them to understand how the core values are integral to their individual roles and responsibilities.

Hence, it motivatethem to perform their roles with greater commitment, integrity, and efficiency. This helps in driving individual performance while generating greater awareness about corporate values.


Even though the concepts of corporate values and employee recognition have co-existed for a long time, it is only recently that organizations have realized their strong linkage. Hence, organizations need to redefine their employee recognition strategies to include their core values to derive maximum benefits.

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HiFives ( is an employee rewards, recognition and engagement SaaS platform that enables organizations to digitize, automate and transform their employee experience. The platform enables supervisors and co-workers to nominate, recognize and reward employees using a points-based system. Budget management, jury-based evaluation and multi-level approval workflows are built into the platform. HiFives has social features such as a wall of fame and gamification features such as leaderboards, e-certificates and digital badges. It also has a global redemption system with country-specific e-gift card options. HiFives integrates with all leading HRMS systems, Office 365, Google Workspace, MS Teams, Slack and other popular tools used at the workplace. HiFives is used by many large enterprises, small businesses and startups across 25+ countries in the world, in many industries including manufacturing, retail, technology, financial services and media.