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Employee Recognition – Shaping and Driving Core Corporate Values

Corporate values play a critical role in creating a positive work culture and ensuring long-term organizational success. One effective way of achieving this is to align the employee recognition system with the core values of the organization. So, bringing the two together can prove highly beneficial for the organization.

What is the Significance of Corporate Values?

The core values of an organization are the guiding principles for attaining its mission and vision.  

Hence, they help employees navigate through their work environment and achieve their goals. It is essentially the means to the end.

Employer Branding

Core values help in setting the standards about various aspects of an organization including its brand, the type of talent it intends to attract and the rules of employee engagement in the workplace.

For most employees, corporate values also act as the reference point for the behaviors that can help them ensure their professional success in the organization.

This is exactly why it becomes essential for organizations to clearly define and articulate them properly.

Factory Worker

Lack of awareness of corporate values, their improper understanding, or miscommunication can lead to workplace dysfunction.

Hence, without a proper definition of core values, it might be difficult to set boundaries for acceptable behaviors.

This makes it difficult for employees to avoid acting in ways that may prove potentially harmful to the organization.

Peer-to-Peer Recognition versus Manager Recognition

Also, employees find it difficult to find meaning in their jobs and this, in turn, affects their level of satisfaction, engagement, and happiness.

Disambiguated core values often make the employees feel disappointed and demotivated, leading to a significant loss of productivity and efficiency.

Corporate values can help orient the employees towards the mission and vision of the organization and help them understand the best ways to fulfill the same.

How Employee Recognition Can Drive Corporate Values?

Building a Culture of Appreciation through Employee Recognition

Organizations need to realize that their employee recognition practices go a long way in communicating and reinforcing their core values to members of their workforce.

Hence, they should take steps to integrate their core values with their employee reward and recognition systems.

Here are a few ways in which the recognition program can help in driving corporate values:

How Employee Recognition can drive Corporate Values?

1. Sends out Clear Message about Expected Behaviors

Factory Workers

Recognition sends a clear message to the employees about what behavior the organization expects of them.

When employees receive appreciation for their accomplishments, their co-workers get to understand which values that are noteworthy and preferred by the organization. 

This motivates them to imbibe these values and align their actions and behaviors with the same.

2. Creates Clear Definition of Core Values

Employee recognition can prove effective in clearly defining the core values of an organization for the employees.

Hence, employees can see the qualities and behaviors that are in sync with the core values.

Hence, employees tend to repeat and emulate these values as the organization appreciates and recognizes them for demonstrating them.

So, it makes the work of the HR and the leadership of communicating the corporate values to the employees much simpler.

3. Helps Drive Individual Performance


Also, employee recognition acts as a means of providing personalized acknowledgment to the recipients.

At the same time, it helps them to understand how the core values are integral to their roles and responsibilities.

Hence, it motivates them to perform their roles with greater commitment, integrity, and efficiency.

This helps in driving individual performance while generating greater awareness about corporate values.


Even though the concepts of corporate values and employee recognition have co-existed for a long time, it is only recently that organizations have realized their strong linkage. Hence, organizations need to redefine their employee recognition strategies to include their core values to derive maximum benefits.

Sagar Chaudhuri

Lead author: Sagar Chaudhuri, the Co-Founder and CEO of HiFives. He is an HR Tech Evangelist with over 25 years of experience in the corporate world and entrepreneurship. In the past, Sagar has worked with companies such as Genpact, Infosys, and ICICI Bank, in leadership roles. He has an engineering degree from IIT Kharagpur and an MBA from IIM Lucknow. Connect on LinkedIn

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HiFives is a global employee rewards, recognition and engagement SaaS platform that enables organizations to digitize, automate and transform their employee experience. It is used by 100+ large enterprises, small businesses and startups in manufacturing, retail, technology, financial services and media, across 25+ countries.