September 18, 2021 0 Comment

Converting Organizational Core Values into Tangible Behaviours

In most organizations, core values are displayed prominently at the workplace with the belief that it can help in building a strong organizational culture. However, organizations need to take concrete steps to ensure that the organizational core values are converted into tangible employee behaviours.

What is the Need to Align Employee Behaviour with Organizational Core Values?

The core values of an organization help in establishing the moral code which its workforce must abide by. They represent the most important beliefs of an organization and how it is perceived by its customers, employees and others.

Since employees are representatives of the organization, it is important that they display behaviour that is reflective of organizational values. Also, it sends out a positive message about the organization.

What are the Challenges towards Aligning Employee Behaviour with Organizational Core Values?

Despite the significance of aligning core values with employee behaviour, most organizations fail to take concrete steps for the same. In fact, generally organizations just include these values in their website career page and new hire handbooks.

However, to ensure that these values become integral to the organization culture and behaviour, it is important to implement appropriate strategies.

Organizations that do not promote value-based culture and behaviour end up ingraining wrong values in their employees which over time. Hence, in such organizations, a negative culture developed, based on cutting corners, blame game and operating in a secretive manner. This, in turn, impacts the behaviour of the employees and creates a wrong image of the organization.

How can we align Employee Behaviour with Organizational Core Values?

To bridge the gap between core values and employee behaviour, it is important for organizations to take necessary measures. In fact, they need to shape employee behaviour from day one by integrating these values into their HR strategy.

At the same time, they need to develop HR policies so that employees can imbibe these values in their everyday working. Rather than leaving the values open for interpretation, organizations need to implement the values with prospective actions and requisite behaviours.

Discussed below are some useful steps that can help organizations to align employee behaviour with core values:

Converting Organizational Core Values into Tangible Behaviours

1. Choose values that are relevant to the organization

Core values should be at the heart of every business process. They should make employees feel special about working for the organization.

These values motivate employees to focus on quality and efficiency, and develop an attitude of gratitude while interacting with each other or with customers.

2. Hire, promote, reward, and fire employees based on core values

Core values should form an integral part of the HR policy of an organization. What this means is that all decisions about hiring, promotions and even firing should be based on these values.

Hence, adopting such an approach helps employees to understand the significance of developing value-based behaviour and building a strong organizational culture.

3. Communicate and support the key values

The responsibility of communicating the core values of the organization to the employees lies with the senior management team. Therefore, they need to ensure that they talk about these values every time they communicate with employees.

Moreover, they actually need to live these values to ensure that employees too integrate them into their work lives.

4. Encourage collective enforcement

One effective way to help employees develop behaviour based on organizational core values is by rewarding such behaviours. In fact, employee rewards systems should focus on rewarding behaviours that are in alignment with key values of the organization.

Hence, acknowledging and appreciating such behavior ensures its collective enforcement across all levels in an effective manner.


Organizations need to develop effective strategies to convert their core values into tangible employee behaviour rather than them just being office punchlines. Only then this behavior will drive the work culture and the business results desired by the organization.

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HiFives ( is an employee rewards, recognition and engagement SaaS platform that enables organizations to digitize, automate and transform their employee experience. The platform enables supervisors and co-workers to nominate, recognize and reward employees using a points-based system. Budget management, jury-based evaluation and multi-level approval workflows are built into the platform. HiFives has social features such as a wall of fame and gamification features such as leaderboards, e-certificates and digital badges. It also has a global redemption system with country-specific e-gift card options. HiFives integrates with all leading HRMS systems, Office 365, Google Workspace, MS Teams, Slack and other popular tools used at the workplace. HiFives is used by many large enterprises, small businesses and startups across 25+ countries in the world, in many industries including manufacturing, retail, technology, financial services and media.