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Converting Organizational Core Values into Tangible Behaviours

In most organizations, core values are prominently displayed at the workplace, believing that they can help build a solid organizational culture. However, organizations need to take concrete steps to ensure that these core values are converted into tangible employee behaviors.

What is the Need to Align Employee Behaviour with Organizational Core Values?


The core values of an organization help in establishing the moral code that its workforce must abide by. They represent the most important beliefs of an organization and how it is perceived by its customers, employees, and others.

Since employees are representatives of the organization, they must display behavior that reflects organizational values.

Also, it sends out a positive message about the organization.

What are the Challenges of Aligning Employee Behaviour with Organizational Core Values?

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Despite the significance of aligning core values with employee behavior, most organizations fail to take concrete steps for the same.

Generally, organizations include these values in their website career page and new hire handbooks.

However, appropriate strategies must be implemented to ensure that these values become integral to the organization’s culture and behavior.

Organizations that do not promote value-based culture and behavior end up ingraining wrong values in their employees which over time.

Hence, a negative culture developed in such organizations based on cutting corners, playing blame games, and operating secretively.

This, in turn, impacts the behavior of the employees and creates a wrong image of the organization.

How can we align Employee Behaviour with Organizational Core Values?

Organizations need to take necessary measures to bridge the gap between core values and employee behavior.

They need to shape employee behavior from day one by integrating these values into their HR strategy.

At the same time, they need to develop HR policies that allow employees to imbibe these values in their everyday work.

Rather than leaving the values open to interpretation, organizations need to implement them with prospective actions and requisite behaviors.


Discussed below are some valuable steps that can help organizations to align employee behavior with core values:

Converting Organizational Core Values into Tangible Behaviours

1. Choose values that are relevant to the organization

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Core values should be at the heart of every business process. They should make employees feel special about working for the organization.

These values motivate employees to focus on quality and efficiency and develop an attitude of gratitude while interacting with each other or with customers.

2. Hire, promote, reward, and fire employees based on core values


Core values should form an integral part of an organization’s HR policy.

What this means is that all decisions including hiring, promotions and even firing should be based on these values.

Hence, adopting such an approach helps employees understand the significance of developing value-based behavior and building a solid organizational culture.

3. Communicate and support the key values

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The responsibility of communicating the organization’s core values to the employees lies with the senior management team. 

Therefore, they need to ensure that they talk about these values every time they communicate with employees.

Moreover, they must live these values to ensure employees integrate them into their work lives.

4. Encourage collective enforcement

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One effective way to help employees develop behavior based on organizational core values is by rewarding such behaviors. 

Employee rewards systems should focus on rewarding behaviors that are in alignment with the key values of the organization.

Hence, acknowledging and appreciating such behavior effectively ensures its collective enforcement across all levels.


Organizations need to develop effective strategies to convert their core values into tangible employee behavior rather than them just being office punchlines. Only then this behavior will drive the work culture and the business results desired by the organization.

Sagar Chaudhuri

Lead author: Sagar Chaudhuri, the Co-Founder and CEO of HiFives. He is an HR Tech Evangelist with over 25 years of corporate and entrepreneurship experience. In the past, Sagar has worked in leadership roles at companies such as Genpact, Infosys, and ICICI Bank. He has an engineering degree from IIT Kharagpur and an MBA from IIM Lucknow. Connect on LinkedIn

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