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Employee Recognition – Shaping and Driving Core Corporate Values



Corporate values are crucial in fostering a positive work culture and ensuring long-term organizational success. One effective way to achieve this is to align the employee recognition system with the organization’s core values. Combining these two elements can prove highly beneficial for the organization.

What is the Significance of Corporate Values?

An organization’s core values are the guiding principles for attaining its mission and vision.  

Hence, they help employees navigate their work environment and achieve their goals. It is essentially the means to an end.

Employer Branding

Core values help in setting the standards about various aspects of an organization including its brand, the type of talent it intends to attract and the rules of employee engagement in the workplace.

For most employees, corporate values also serve as a reference for behaviors that help ensure their professional success.

It is precisely why organizations need to define and articulate them clearly.

Factory Worker

Lack of awareness of corporate values, improper understanding, or miscommunication can lead to workplace dysfunction.

Hence, without a proper definition of core values, it might be difficult to set boundaries for acceptable behaviors.

It is difficult for employees to avoid acting in ways that may harm the organization.

Peer-to-Peer Recognition versus Manager Recognition

Also, employees find it challenging to find meaning in their jobs, affecting their satisfaction, engagement, and happiness.

Disambiguated core values often leave employees feeling disappointed and demotivated, significantly reducing productivity and efficiency.

Corporate values can help orient the employees towards the mission and vision of the organization and help them understand the best ways to fulfill the same.

How Employee Recognition Can Drive Corporate Values?

Building a Culture of Appreciation through Employee Recognition

Organizations need to realize that their employee recognition practices go a long way toward communicating and reinforcing their core values to their workforce.

Hence, they should take steps to integrate their core values with their employee reward and recognition systems.

Here are a few ways in which the recognition program can help in driving corporate values:

How Employee Recognition can drive Corporate Values?

1. Sends out a Clear Message about Expected Behaviors

Factory Workers

Recognition sends a clear message to the employees about what behavior the organization expects of them.

When employees receive appreciation for their accomplishments, their co-workers get to understand which values that are noteworthy and preferred by the organization. 

It motivates them to imbibe these values and align their actions and behaviors with them.

2. Creates a Clear Definition of Core Values

Employee recognition can effectively define an organization’s core values for employees.

Hence, employees can see the qualities and behaviors that align with the core values.

Hence, employees tend to repeat and emulate these values as the organization appreciates and recognizes them for demonstrating them.

So it makes HR and leadership’s work of communicating corporate values to employees much more straightforward.

3. Helps Drive Individual Performance

Personalization

Also, employee recognition provides personalized acknowledgment to recipients.

At the same time, it helps them to understand how the core values are integral to their roles and responsibilities.

Hence, it motivates them to perform their roles with more significant commitment, integrity, and efficiency.

It helps drive individual performance while generating greater awareness of corporate values.

Our Final Perspective

Even though the concepts of corporate values and employee recognition have co-existed for a long time, it is only recently that organizations have realized their strong linkage. Hence, organizations need to redefine their employee recognition strategies to include their core values to derive maximum benefits.

Sagar Chaudhuri

Lead author: Sagar Chaudhuri, the Co-Founder and CEO of HiFives. He is an HR Tech Evangelist with over 25 years of corporate and entrepreneurship experience. In the past, Sagar has held leadership roles at companies such as Genpact, Infosys, and ICICI Bank. He has an engineering degree from IIT Kharagpur and an MBA from IIM Lucknow. Connect on LinkedIn

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HiFives is a global employee rewards, recognition and engagement SaaS platform that enables organizations to digitize, automate and transform their employee experience. It is used by 100+ large enterprises, small businesses and startups in manufacturing, retail, technology, financial services and media, across 25+ countries.