Why is gamification important for corporate learning and development?

Effective learning and development of their employees have emerged as one of the key focus areas for most organizations today. With continuous changes in the business environment, organizations need to provide the right training and skill enhancement opportunities to the workforce. However, such programs can offer the desired results only when the content is delivered in an effective and inspiring manner. In this context, organizations are increasingly turning to gamification as a means of enhancing the impact of the learning and development programs for their employees. In fact, gamification is deemed as the best tool for accelerating the learning process within organizations and ensuring the effective usage of knowledge gained through the training programs.

Gamification in Learning – a brief overview

The old adage stating that work and learning are not supposed to be fun is hardly relevant in modern workplaces. Organizations have come to realize that adding an element of fun to both work and learning can enhance the effectiveness of both. This is why an increasing number of organizations are implementing gamification as an integral part of their learning and development programs. Gamification of learning and development involves incorporating gaming elements into the learning environment to create a highly engaging and effective experience for the learners. This ensures a higher degree of retention and assimilation of the knowledge garnered through these programs.

Need for Gamification

Using concepts and elements of gamification in learning, organizations can build the required skills in the members of their workforce that can help them drive greater business growth for the organization. Gaming attributes such as goal setting, overcoming challenges, affirmation of performance, exploration, strategizing for rewards and risks and getting instant feedback can make the learning experience rewarding for the employees. Unlike the traditional methods of learning that focus on pushing the learners to the content, a training program based on gamification is much more focused on the learners. These programs make the learning process more engaging, enjoyable and social.

Benefits of Gamification

Gamification is about applying game elements and game mechanics in a non-game context within organizations, such as corporate learning and development. Discussed below are the key benefits of using this strategy to drive the best results from employee learning and development programs:

  • Enhances knowledge retention

Gamification ensures better retention of knowledge and concepts for the learners as compared to traditional classroom training or even self-paced learning. This is because gamification makes the learning process more enjoyable and interesting for the learners. Moreover, the use of gaming elements such as instant feedback and rewards for the achievement of learning objectives, milestones, and overcoming challenges, further motivate the learners. This makes it easier for them to recall what they have learned and implement them effectively in the workplace.

  • Improves learner engagement

The fact that gamification in learning and development improves learner engagement, has been well established. This is because such learning sessions are far from being dull and boring. They are full of great excitement and activity, making learners feel more engaged. In addition, the healthy competition between learners and the lure of instant rewards also keeps the learners going. Most importantly, it motivates the learners to keep learning from their failures and stay committed to their goals.

  • Improves collaboration and creates positive work environment

One of the biggest benefits of using learning and development programs based on the concepts of gamification is that it results in improved collaboration between employees. These programs emphasize on the significance of teamwork and the advantages of working closely with coworkers. Employees show a greater willingness to help and support each other and this ensures timely completion of tasks. Additionally, the improvement of interpersonal relationships helps in creating a happy and pleasing work environment, which enhances employee productivity.

  • Increases workforce productivity and efficiency

Gamification ensures better understanding and retention of the learning outcomes. It helps improve the overall productivity and efficiency of the workforce through skill enhancement. Moreover as employees feel satisfaction and happy with the training programs, they are likely to become more focused on their tasks. They are thus motivated to implement their learning outcomes to fulfilling their professional aspirations and driving business growth.

Gamification of employee learning and development programs is unceasingly becoming the key for organizations to get the desired returns on their investment by driving consistent business growth and success.

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Is Gamification important for Learning & Development?
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