Today, we are living in a world that is largely driven by technology. It has deeply impacted our lifestyles, our behaviors, and even how we work and interact with one another. In this context, the advent and widespread use of digital technologies have helped in the simplification of complex tasks and improved collaboration. The digital way of life has proved especially beneficial for businesses where the use of digital technologies has helped save considerable time and effort ensuring higher productivity and lower costs. Digitization has also improved collaboration, creating greater efficiency in the way teams operate and deliver results.
Growth of Digitization in business
Digitization of business processes has been going on for the past several decades now and has deeply impacted different aspects of the functioning of the organization. The advances in digital technology made it possible for organizations to offer more flexible work schedules to their employees and enhance their happiness and satisfaction levels. The use of these technologies also popularized the concept of remote working, which has helped organizations to continue their operations even in the wake of the COVID-19 pandemic. This has further awakened business organizations to realize the importance of adopting the digital way of working as an integral part of their operating policies.
Digital way of working during the COVID Pandemic
The widespread lockdowns, the restrictions on the movement of people, and the implementation of social distancing norms due to the COVID crisis have forced organizations to re-evaluate their operating strategies. They need to redefine their priorities and re-align their teams to ensure that they are able to sustain through this extremely difficult time that has also created a deep economic crisis. Even as financial experts of the world over are analyzing the long-term economic consequences of the pandemic, organizations are assessing the benefits of adopting the digital way of working as a long term operating strategy. This is especially true in the case of organizations that have initiated remote working policy during the COVID-19 Pandemic.
Discussed below are the key advantages for organizations opting for a digital workplace to survive in the current situation and going forward as well:
- Business Continuity Planning
One of the biggest benefits of adopting digital ways of working is that it minimizes the risk of disruption of work that might be caused due to various social or economic upheavals. In this context, enabling the employees to work from home is emerging as the most favorable option as it ensures their safety and well-being during the time of crises. At the same time, the employees can complete the tasks and projects assigned to them right from the safety and comfort of their homes. This makes it possible for the organizations to fulfill their commitments to the clients in a timely manner which, in turn, enhances their goodwill and credibility in the market and avoids any kind of penalties usually associated with service level agreements or SLAs with clients.
- Higher Efficiency and Productivity
Opting for digitized working systems helps organizations complete various tasks and processes in a more accurate and effective manner. This results in significant improvement in the quality and productivity leading to greater business impact for the organization. Integrating digital technology in various operational processes can help in reducing errors caused by human oversight. Most importantly, it helps in cutting down the cycle time for the completion of complex or repetitive tasks by a significant margin. It also enhances employee motivation by freeing their time from boring and repetitive tasks for higher impact work.
- Better Customer Experience
Digitization of work processes helps organizations to maximize customer satisfaction levels in a relatively effortless manner. The use of digital technologies makes it easier for organizations to access the needs and expectations of their customers much better. This information can then be used to develop the products and services that are in accordance with customer requirements. Most importantly, these technologies can be used to establish clear channels of communication between the business and its clients. This helps in the timely and effective resolution of their queries and addressing their grievances leading to enhanced customer experience.
- Creates a corporate culture of innovation
Adopting the digital way of working makes it possible for organizations to choose technology solutions that motivate their employees to unleash their creativity and innovation. Organizations can base their choice of these solutions according to the existing skills and future learning requirements of the employees. This can help in enhancing the overall employee engagement levels by assuring them that their interests and expectations are understood and valued by their employers. At the same time, it will help the organizations to stay a step ahead of their competitors by integrating innovation and creativity into their everyday work.
The current crisis has served as a rude wake-up call for those organizations that have been slow in adopting the digital way of working. With this learning, organizations should leverage it as an integral part of their strategy for business growth and sustenance.