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Case Study: Employee Recognition at a Startup

Case Study of Employee Recognition at a startup in the digital healthcare space with 1,500+ employees. The company uses the HiFives platform to manage its program.

Organization Profile

This company runs one of the fastest-growing digital healthcare platforms in India.

Workforce Profile

8 Creative Ideas for Startups to Recognize Employees

The company has 1500+ employees across Analytics, Customer Support, Information Technology, Sales, Marketing, Insurance, Operations, Network and Retail Teams.

Program Objectives

How to Build an Effective Business Case for Employee Recognition

The objective of the company’s rewards and recognition program is to foster a productive work culture for achieving organizational goals while helping employees learn, grow, and raise the bar at work. 

The company looks to appreciate teams and employees who have demonstrated outstanding work, solved complex problems, and set new standards or processes, without losing focus on the organization’s culture

It also aims to encourage all employees to build an appreciative work culture.

Program Details

Long Service Award

The program leverages both monetary and non-monetary recognition, initiated by managers and peers.

The framework incorporates instant, quarterly, and annual recognition.

The recognition is for performance as well as demonstrating the core values of the organization.

Platform Access

Employees can easily access the HiFives platform from desktop or mobile devices through a single sign-on (SSO) process, integrated with their Google Workspace accounts, without using separate credentials.

Program Branding

The HiFives platform is configured with the branding of the program including the logo, theme colors, e-certificates, and all communication over email.

Monthly, Quarterly, and Annual Awards

Employee Rewards and Recognition

Team leads and project managers can nominate their team members for monthly, quarterly, and annual awards through the platform.

Thereafter, these nomination requests are reviewed and approved by respective HR business partners, in consultation with the senior management.

Once the awards are approved and released, employees receive personalized e-certificates over email.

Also, the reward points are credited to employee accounts on the platform.

Spot Recognition

Targeted Recognition

Also, any employee can recognize any other employee by selecting an appropriate e-card, the core value demonstrated by the recipient, and personalizing it with a relevant message.

This form of informal recognition is non-monetary and does not require any approvals.

The recipient gets the e-card over email, with a copy to his or her reporting manager.

Contests and Challenges

Employee Rewards and Recognition

Various employee engagement activities are conducted on the platform on occasions such as Diwali, Dusshera, Christmas, Thanksgiving, Independence Day, etc.

Employees receive reward points for participating in various offline activities such as quizzes, blogging, and hackathons.

They can also share pictures and videos of these activities on the platform through the Stories module.

Online activities such as photography and selfie contests are also conducted using HiFives Stories.

The winners of these contests are also rewarded through HiFives.

Categories of Recognition at a Digital Startup



Employees earn reward points from different awards as well as various contests and activities at the workplace.

The Leaderboard on the platform shows the top award winners, based on reward points across functions and locations.

Social Visibility


All awards, peer recognition, and employee milestones are automatically posted on the Wall of Fame on the HiFives platform, where other employees can see and like the posts to congratulate the winners.

Redemption of Reward Points

Gift Cards

Also, employees can redeem their reward points for e-gift cards from 300+ leading brands. They receive these e-gift cards over email.

Redemption at a Digital Startup

Program Traction

Additionally, the HiFives platform provides reports and analytics dashboards that enable the HR team to monitor the key metrics of the program and take appropriate action to drive traction in the program.

Metrics of Employee Recognition at a Digital Startup

The key metrics of the program such as the percentage of employees recognized are compared across different functions, and appropriate actions are taken.

The HiFives team also helps the HR team to benchmark the performance of the company’s program against those of comparable companies.

Based on this benchmarking, suitable actions are planned and executed.

Program Impact

Measure The Impact Of The Program

The company’s employee recognition program is helping to build a robust organizational culture based on performance and core values.

Client Testimonial

HiFives is a very user friendly platform and is definitely a stand-out product in the market. The service provided by the team has been incredible.. – Senior HR Manager of the Company

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HiFives is a global employee rewards, recognition and engagement SaaS platform that enables organizations to digitize, automate and transform their employee experience. It is used by 100+ large enterprises, small businesses and startups in manufacturing, retail, technology, financial services and media, across 25+ countries.