Case Study of Gamification and Recognition of Learning and Development at a Financial Services Company. The company utilizes the HiFives platform to gamify its learning and development (L&D) program.
1. India’s leading financial services company implemented a gamified learning and development program using the HiFives platform to promote continuous learning and innovation among its 1,500+ employees across various departments.
2. The program rewards employees for completing internal and external training and certifications, as well as generating new business ideas, with reward points based on the complexity of the tasks.
3. Organizations display the awards on a Wall of Fame and the company’s MS Teams channel, and employees can redeem points for e-gift cards from leading brands.
4. The L&D team monitors the program’s effectiveness through detailed reports and analytics, driving employee engagement and fostering a culture of learning and development.
The company is one of India’s largest financial asset management companies, with assets under management exceeding several trillion dollars.
The company has over 1,500 employees, comprising Sales, Client Services, Marketing, Information Security, Human Resources, Operations, and Risk Management, across more than 100 locations in India.
The key objective of the program is to build a solid culture of continuous learning and development in the organization through the following:
1. Rewarding and recognizing employees for learning and development activities
2. Driving employees to be engaged in learning and development
3. Creating healthy competition among employees
4. Encouraging the generation of new business ideas
5. Inspiring and encouraging progressive performers
6. Creating a positive work environment
The program examines gamification and recognition of learning and development activities by calibrating various internal and external programs and certifications.
Hence, the program encompasses the entire spectrum of L&D activities within the organization, encompassing technical, functional, and competency-building training, as well as industry certifications.
It also covers the reward and recognition of employees for generating new ideas through business ideas and solutions.
The company has identified nearly 250 learning, development, and innovation categories for gamification, rewards, and recognition.
The reward points for completing different courses and certifications are assigned based on the level of complexity and difficulty of each one.
The data about the learning and development activities of employees is captured on the HiFives platform using multiple methods:
1. Information about the completion of online courses is updated through an integration with the company’s learning management system (LMS).
2. The L&D team uploads the data of the offline or classroom courses completed to the platform in bulk by the L&D using standard Excel templates
3. Employees submit the details of the external certifications completed on the platform for verification by the L&D team
4. After data update/ upload or approval (in case of employee submissions), the system triggers an email completion certificate for the concerned employee,
5. A copy of the emails is automatically sent to their immediate manager.
6. The platform also credits specific reward points to the employee based on the calibration system.
Employees earn reward points for completing training programs and certifications, as well as for developing new ideas.
Also, the Leaderboard on the platform shows the top winners based on reward points across units and locations.
All awards, peer recognition, and employee milestones get automatically posted on the HiFives platform’s Wall of Fame.
Postings also happen on the company’s MS Teams Channel (through an integration), where other employees can see and like the posts to congratulate the winners.
Employees can also redeem rewards for e-gift cards from leading brands.
They can choose from a catalog of e-gift cards from several hundred reputable brands.
They receive these e-gift cards over email.
The platform also includes the program branding, logo, theme colors, e-certificates, and email communication templates.
Employees can access the HiFives platform from the company’s intranet portal through a single sign-on (SSO) process integrated with the Zing HR platform, the company’s HRMS, without using separate credentials.
They can also access the platform on the go using the HiFives mobile app, available for both Android and iOS.
The integration with Zing HR, the company’s HRMS, ensures that the employee data in HiFives is updated regularly.
The L&D team utilizes the reports and analytics dashboards on the HiFives platform to monitor the program’s key metrics and take appropriate action to drive traction.
Additionally, they can download the raw data for further analysis and any necessary interventions.
The team also compares the program’s key metrics, such as the number of training sessions completed across different business units/ locations, and plans appropriate actions.
Another critical indicator of the program’s success is the number of new ideas across different business areas.
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